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Aidan, post: 124025 wrote:
The terms ‘black hat’ and ‘unethical’ are not equivalent!

The term ‘black hat’ means it is not in accordance with search engines wishes/rules. Lots of completely above-board highly ethical people do black hat things in their SEO, many without even realising it. Nick offers it to those who want it and he clearly explains it is high risk stuff.

Trying to improve your rankings by building links to your site is in fact black hat by a strict interpretation of Google’s rules!

‘Unethical’ means lacking in ethics, that’s a whole different kettle of fish and I’d say a rather insulting term to use against anyone without due cause.

+1 to all of the above (which I think makes it a +3 or +4 …)