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Shane Walker
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Hi everydaytrader!

I would be happier to help you with some plans for the SEO of your website but from your question, I’m not sure what is that you want to do.

When it comes to SEO, the first thing that you have to do is to sit first with a SEO consultant like myself and discuss what it is that you actually want the website to do. Then, we can work on a plan of which way to achieve that.

In SEO, you’ve got two things to focus on; on-page and off-page optimisation. The on-page optimisation is set for the correct keywords that you wish to rank for. But more important to that, you should always set your website for the person who will be reading it. At the end of the day, Google does not take money out of its wallet to buy from you, it’s the customer!

Moreover, you need to do some extensive research which I can help you with regarding what market or keyword you wish to target. There are two kinds of keywords; the long-tail and short-tail. Some say that you must target long-tail keywords because they are easy to rank for. However, long-tail keywords won’t make you as many sales as compared to high converting keywords.

Whether you go for higher converting keywords or long-tail ones, it still all boils down to how much money you are willing to spend and what would be your expected return of investment. For instance, you would want to rank for the keyword “weight loss” which is very hard to rank for and you are just selling a 15$ weight loss ebook. This would not be worth your time because it will cause you thousands of dollars to rank for, given that you are only selling 15 dollars at a time. Therefore, you really need to work out on your return of investment based on the number of sales that you are likely to get ranking for a particular keyword as compared to the cost and time that it will take you to rank for that particular keyword.

Regards,