Home – New Forums Marketing mastery Yellow Pages Cost & ROI Reply To: Yellow Pages Cost & ROI

#1111262
Tony Pfitzner
Member
  • Total posts: 213
Up
0
::
Gibson.Dentistry, post: 123723 wrote:
Hi forumites,

Does anyone know of the approximate fees they charge for this?

Would you say the yellow pages are still relevant today even with the internet, and worth the ROI?
I think you have already come to the correct conclusion.

I find yellow pages online lead costs about 10 times more expensive than pay per click for local services.

Here’s some data for a local service business over a period of 6 mths:
Yellow pages costs $8472 giving 52 sales leads average cost of $162.92
Adwords costs $14469.37 giving 930 sales leads average costs $15.56

Pay per click advertising and SEO must be where you invest initially. Don’t even consider other forms of paid advertising until you have a properly tuned pay per click account.