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Zava Design
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Learn business fundamentals. A successful web design business is is more about the business side of things than any design ability.

I would strongly recommend seeking employment to gain the relevant business & professional knowledge and experience before freelancing fulltime. And in the meantime you can freelance on the side to gain experience in that area.

As for your USP, only you can work that out, from your own abilities, experiences, interests. Mine is that I offer a level of high end experience that is extremely rare for the potential clients and price bracket I now target. But that took me 15 years of industry experience to get to the stage where I could offer that to my smaller business clients, and it works very effectively (so long as I continue to deliver quality of course).