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What will this mean for your business email campaigns?

Mobile Email Expected to Reach Tipping Point in 2013

More than one-third (36%) of email messages across 12 key industries were opened via mobile devices (phones and tablets) in the first half of 2012, up from 20% one year earlier, according to a study by Knotice.

Moreover, the share of mobile email opens is projected to surpass 50% for most brands over the next 6-12 months, the study found.

Below, additional findings from the Knotice Mobile Opens Report, based on email campaigns conducted across 12 industries during the first half of 2012.

Read more: http://www.marketingprofs.com/charts/2012/8873/mobile-email-expected-to-reach-tipping-point-in-2013#ixzz27cfcuOE4

/The writing is on the wall and businesses that do not make themselves aware of the fundamental shift occurring in consumer behaviour run the risk of being left behind.

There is a whole generation of consumers emerging that:

1. Have no experience of life without a mobile phone
2. Could not imagine living without internet connection

That is an unassailable fact. And technology is catering to, and driving the shift to mobile devices, just as the internet and PC drove the shift from traditional communication to digital communication.

Who would have thought that business operators need to consider mobile readability in their email campaigns?

P.S this is a newsletter I subscribe to. I’m not affiliated with MarketingProfs and not posting to increase their subscription base. Only subscribers can read the full article. Interested FS members are free to subscribe or not at their own discretion.