Home – New Forums Marketing mastery Conversion rate lower than a year or two ago Reply To: Conversion rate lower than a year or two ago

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LemonChip, post: 130093 wrote:
Totally agree with the above post. If you’re getting proportionally lower visitors then it might be due to some other factor than your website not converting as well as it used to.

If it is a conversion issue then it might be that your competitors have ramped up their game in the last few years and are gaining ground on you… One big thing that increases conversions is web video, and in your case it could be used to sell individual products.

When I say web video increases conversions, it can make a MASSIVE difference. The statistics on how effective web video are unbelievable i.e.“Visitors who view product videos are 85% more likely to buy than visitors who do not.”

It’s pretty compelling stuff.

Web Video does make a massive difference!
This video here http://www.youtube.com/watch?v=uGNDEQcHS_Y

It doubled our conversions

Attention spans are dropping and they don’t want to read long pages of text anymore.