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Definitely our research has shown that video is a great addition to SEO success, I guess given Google own YouTube aswell of course!

But it is a great medium to have and include within web development as a link to and from YouTube. Keywords and anchors are included in the upload to YouTube so it has value in my opinion – although I do not profess to be an SEO expert and base this on trial and error (as much of SEO seems to be).

Of course, it is only one component of a successful SEO model.