Home – New Forums Tech talk Organic vs. Paid Search Results: Organic Wins 94% of Time Reply To: Organic vs. Paid Search Results: Organic Wins 94% of Time

#1116653
Aidan
Member
  • Total posts: 1,125
Up
0
::

Hi John,

I think you’ll find that report was discredited for a number of reasons including many results pages not even having AdWords ads on them!

From my experience I’d say the ads in the premium spots are seeing very high CTR’s (30% is not uncommon) on high commercial intent searches.

Naturally ads on the side have much less traffic, as low as 0.25% depending on the purpose of the ad and its copy. There are many merchants who do lots of very low CTR ads quite deliberately as a branding strategy.