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MatthewKeath, post: 133111 wrote:
Much more plausible is that they are trying to stop SEO companies manipulating the SERPs using methods that lessens the relevance of the search results.

It’s about time Google.
Yep, agree.

It would actually be a good thing if, rather than multiple searches for a popular phrase showing the same 10 sites on the front page each time, if it brought up a random 10 from the top 1,000 highest ranking sites each time, to give a more balanced result overall.