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Aidan
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On the invalid click issue – you really don’t need to stress on that if you are with a major ppc provider like Google as the algorithm is very good at sniffing out invalid clicks and not charging you for them.

I’m watching an account right now that is getting a lot of invalid clicks, its funny how in some industries people who should know better will still click on a competitors ads, often repeatedly, ‘to cost the competitors money’ without realising that Google actively works against this! The clicks are not charged to the advertiser but the advertiser is aware it is happening!

The clickers should put their time and efforts back into their businesses but each to their own devices… :)