Reply To: Organic vs. Paid Search Results: Organic Wins 94% of Time

[JohnW]

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Scrooge, post: 134109 wrote:

Fact – ads are better targeted than organic results
I’ve been asked to look at many Adword campaigns over the years and I don’t think I’ve seen one where there was not at least 25% of the budget wasted on poorly targeted search phrases.

The last one had an annual budget of $40k and 43% was wasted on irrelevant search terms.

It seems there are as many dodgy/incompetent Adword marketing experts out there as there are dodgy/incompetent SEOs.

Regs,
JohnW