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Chris – Marketing
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Innovative products are great but they are only innovative while they are in your head. Once you introduce the Innovative product to the open market it can be copied in days.
Make sure you have the funds to Brand, launch and deliver your innovative product quickly, this will establish your market share before others imitate it.
Size does matter!
If there is an interested stakeholder $$$ – embrace them. Hold off the launch until the entire product has been tested and trialed.
Get it right from the start

Chris Poulios
http://www.satisfaction-marketing.com.au
http://www.webthreads.com.au