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I agree with the above – a logo is not necessary per se, however for the purposes of brand development a good logo will go above and beyond plain text.

I will also say that generally speaking, from a trade marks perspective, a trade mark application that incorporates a logo is often considered to be more distinctive and easier to trade mark, in comparison with a word-only trade mark.

I write a trade marks blog dealing with branding, trade marks, and other IP. Give it a visit!