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MatthewKeath
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I think we need to start from the beginning as suggested.

Who are your clients?

How do they find you? What keywords do you wish to target?

Once you have that info, then you can start doing your SEO. Without it you are flying blind.

First do you online stuff, then once you are happy, move onto the off site.

Don’t forget to track! Create goals in your analytics, and keep track of where your phone calls are finding you.

At first glance your site looks pretty SEO friendly, but without knowing what keywords you are targeting it’s impossible to give realistic advice

Good luck!