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It is to offer quality and informative conntent to members and followers. At the moment it is a community and a lot of time, effort and information is being given – so it is also about making a little income but is not the only source of income. I have seen a lot of places that offer a free e-book when signing up to a newsletter or as part of a membership. It is a great idea. It is one of a couple of others things I am doing to covert it from community to small buisness.