Home – New Forums Marketing mastery Choosing a name, are acronyms OK? Reply To: Choosing a name, are acronyms OK?

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From a marketing perspective, acronyms almost always suck. They are cold and hard to relate to. They really only work for when there’s parent-child relationship between the organisation and the buyer – like accountants and lawyers.

From a research perspective, be aware that most people say they prefer to buy Australian (because it’s patriotic to say so), but this doesn’t necessarily translate to sales. E.g it’s only a driver if all other competitive benefits are on par. The exception being if it’s food/health related.

I don’t have a link to research on this unfortunately.

Good luck