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Nikita
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LemonChip, post: 131611 wrote:
Surely there’s no justifiable reason to omit this very powerful and free tool for a new website?

There are several reasons:

What if the client doesn’t require GA? What if they are planning to use other more sophisticated tracking tools?

On the other hand – Why not to include SEO, register for Google places, create Social Media accounts, integrate sharing buttons, create SEM campaign with every new website?

The answer is simple:
a. No need
b. Client is not prepared to pay – 2 minutes that will require you to do that task also come from years of your experience. Always remember that – it takes 15 minutes and 10 years experience.