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Stuart B
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I think some people are confusing the issues here…

If you’ve got a blog / social media page (or whatever it might be) that is about business, it should be about business. Showing your personality by being witty when posting is fine, posting content that is entertaining but relevant to your niche is fine too, but that’s very different to posting irrelevant content about the coffee you just drank, or how fluffy your cat is (unless blog is about pets, in that case it would be totally relevant).

So… Posting content + personality = good

Posting content + plus irrelevant information nobody cares about = bad.