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Aidan
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Where do we start?

While you have mentioned several on page optimisation points there are more than a few more! The Google algorithm looks at over 200 factors to rank pages and we could talk for days on what gives a domain, or a single page, ‘authority’, pagerank and trustrank.

It really all depends what you are trying to rank for! Some queries are easy to rank for (“double dipped chocolate doughnuts Bathurst” would be easy peasy, the stuff you mentioned would be enough to rank).

Trying to rank for “hotels in New York” however would be a very different proposition…