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Aidan
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My comment was not directed at any one individual :)

My feeling on the change is that the aim of the update is to devalue sites that are ranking by virtue of EMD alone (i.e. where there is a lack of other signals to suggest it is a worthy ranking).

It would likely be that G has had enough of the benefit of the doubt given to domains as brands. Brands (genuine ones) should of course rank if they are searched for. Domain names which are brands (genuine ones) should therefore rank if they are searched for.

Domain names which are not genuine brands do not deserve to rank – IMO that is the part G is now trying to fix.