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Zava Design, post: 134914 wrote:
Sorry, who’s made that assumption?

I shall rephrase as it wasn’t meant to be aimed at anyone in particular.

FB has found that it has many more browser users than the app., but as 50% of users in the US don’t load apps full stop, that statistic is somewhat skewed. It certainly doesn’t demonstrate a preference for browser, simply apathy and ignorance amongst other things.

Also worthy of note is that as at December last year just under 40% of all facebook activity was done through the app.

Neither of these statistics is damning of the browser solution and neither suggest that native apps are the right choice. In fact, they are quite inconclusive.

As ever, I urge you all to do your research and find the right answer for your requirements.