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Stuart B
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JohnW, post: 134640 wrote:
“The CTR on impressions from queries longer than thirty characters is a full 40% more than the CTR from impressions with shorter queries..”

I assume that’s because when someone types in something very long, they already have a very specific idea of what they’re looking for, and so the first results they are given are much more likely to be what they’re looking for…

Sounds pretty logical to me.