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Zava Design
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Couple of important factors in starting an online community (coming from someone who’s started a couple with mixed success):

1) Need to give users regular valued content, and a reason to keep coming back, or even better signing up to a newsletter.

One idea might be to get discount/free voucher deals with various fitness venues, giving out a certain number of freebies a month or similar.

2) Make sure your forum gets plenty of posts & members. Nothing says a dead site like a dead forum, it’s the most obvious way people can see how many people are using the site. You may want to revise the format if you don’t have so many, there are other styles of forum where it’s not so obvious how many people in total are using the site.