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JacquiPryor
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Divert To Mobile, post: 135400 wrote:
Why do so many people utilise the sales strategy of offering services for Free?

Steve

I can only answer for myself obviously… I offer a free trademark search (yes, absolutely free – no cost, no obligation etc etc) why? the strategy works for me. A large portion of those that engage the free service then move on to the next part of the process, which incurs a fee. If it didn’t convert to ‘paid work’ so well, I wouldn’t employ the strategy… but, as it does work well that’s why I utilise the sales strategy of offering a service for free :)