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Greg_M
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I’ve never used affiliate marketing but it has entered my head for something I’m working on ( a service, rather than a widget), so here you go;

(a) actual conversions, rather than leads, mainly because I can’t sell but can deliver, would pay a higher margin to get the conversion rather than spend time converting leads.

(b) off the top of my head, flat fee (which is probably a percentage of the service sold anyway).

(c) see (a)

(d) exclusive for the right service that delivered, maybe over a set time frame … bit like giving an estate agent a contract for an exclusive listing … after that?