Reply To: How much of your Margin would you give away?

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NathanB, post: 135652 wrote:

Any other takers?

Have you done the work to work out your cost per lead Steve? I like your thinking.

Yes of course.
If your not measuring the cost and result of each marketing channel your shooting blind. Every enquiry gets asked how they found out about us. If they email I’ll call and ask. This is recorded in a CRM database.
It doesnt matter if your solo, technology brings the big tools to the little people.

Steve