Reply To: The changing face of SEO

[Aidan]

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Hi Terence, that article suggests a correlation betwen high rankings and some social signals which as you state and as I mentioned previously, is not any proof of anything, it may be that stuff which is highly ranked gets more sharing (i.e. the causality is reversed).

I agree that social buzz should be a signal of some input along with the hundreds of other signals (as other ‘good reputation’ signals should be) but so far nobody seems able to show any significant influence definitively.