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I think the biggest faux pas has to be that people seem to forget they are actually representing a business… even if your sole business is run through Facebook, it is your potential customers that are reading your posts so you should have a level of professionalism in your posts at all times. I am put off contacting/buying from a facebook ‘business’ if there is no care in how they are commenting… a business page’s comment that’s full of lols, heart symbols, poor spelling etc (and I don’t mean a typo here and there but a post that you can’t even understand due to spelling/structure etc). If they care so little about how they represent their own business online, how can I trust they’ll care about me as a customer?