Reply To: Copywriting vs Web Design.. In a bit of a pickle

[Wordsmith]

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Hi there,
I’m a copywriter and I think $2,000 for six pages is a bit much to expect of a small/start-up business.
Keep in mind, some copywriters only work for corporates and some only work for small businesses, which their rates may reflect. Some, such as myself, have different rates for different sized businesses. For example, I wouldn’t charge a mirco business what I charge a corporate client.
While most understand the importance of a well-designed website, many overlook the importance of a well-written website, giving you the opportunity to create a positive point of difference.
It’s vital not to underestimate the importance of quality content; it’s what convinces visitors to become customers. As such, your website content needs to convey a sense of professionalism and credibility to readers.
I urge you; do not hire an overseas copywriter! I had a person bring their copy to me after doing just that and it was written in broken English, plus it was loaded with spelling and grammar mistakes. If this happens, you’ll end up spending more money having it fixed, because things like this call the legitimacy of a website into question, losing sales again and again. It’s best to pay a little extra and get it right the first time.
And I always advise against hiring from sites where freelancers bid on projects. As the old saying goes, ‘you get what you pay for’. When you think about it, professional and experienced copywriters are unlikely to be trawling sites looking for low paying work. Which begs the question: are you hiring a student trying to make a quick buck, or maybe someone who isn’t very good at whatever they’re offering to do? If it’s quality you’re after – and usually that’s the case, especially in business – you should look for ‘affordable’ not ‘cheap’.
As for web design, I recommend Craig Small of Small Web Development to all my clients. I like his work and believe his prices are reasonable.