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Thanks for the responses. In this instance the one I am concerned about is an African looking man with a really long name and a second Japanese name in brackets, who’s job is listed as “slayer supervisor at Money Swindlers Mass Slaying pte ltd”… dodgy much?! I think I will ban him just to be on the safe side!
JohnW you raise an interesting point about the “fit” – although mums spend a lot of time on FB in my experience, and interact with relevant businesses – its maybe not a long term relationship, but good for the here and now (when they actually need the products). However, SE needs work too – did I see somewhere that you are an SEO guy? We should talk… 
