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Rick | Visible
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What extra value can you add compared to those 15-year old kids or template designers?

Answer that question and you should be able to convince the potential clients as well.

Don’t worry about the few clients that you will actually miss out on, because they go for the cheapest deal. You wouldn’t want those clients anyway.

edit: Like Zava, I don’t do real selling…or if you want to call it that way, I would call it “consultative selling”. Advise them with true honesty and something that will provide true value.