Home – New Forums Marketing mastery Marketing yourself to compete with ‘template web designers’ Reply To: Marketing yourself to compete with ‘template web designers’

  • Total posts: 112
estim8, post: 146912 wrote:
I’ve found trying to educate small businesses about the options is usually too hard.

As one of the glazed over, don’t-care-about-how-it-works-just-want-it-to-do-what-I-want set, I still want to know that I’m getting value for money, and a working, clean, scalable product. What I don’t want is to be talked to in jargonese by a techie.

Perhaps you need to simplify your message?

After all, what you provide is a customer service – and sales is all about finding solutions for customers – and customers who don’t understand what you are saying will find a provider who they can understand.