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Good on you James for providing a reference article!

Go for value, not price. Give a general indication of costs and tell potential clients how they can get an obligation free quote (phone or email you).

If lowest price is the key factor in selecting a product, how come there is a $600 million bottled water market in Australia? Bottled water costs around $4 per litre. It only costs $0.002 per litre out of your kitchen tap.

How do you compare hypnotherapists? Price per hour? Price per course? Price per cure? No two services will be the same. What does this service provide compared to other hypnotherapists’ services?

There is no such things as a product that is too expensive, there are just not enough reasons given to buy it.

Don’t fall into the trap of degrading your service into the lowest priced commodity. That way leads to disaster.