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Shane Walker
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Hi Mesmer!

This is a question I get asked quite often from people that I am mentoring and my answer is that it is generally better to place your prices on your website unless you are targeting extremely high value clients.

Think of the likes of Mercedes or BMWs. Never once in any of their advertising do they mention the price simply because they are targeting affluent people and to them money does not come into it.

If you start pushing or advertising based on price to high end customers, you will turn them off and they will go away. If you are looking at middle to low end customers, then, it is a good idea to place the pricing on your website as to remove obstacles and get them to perform the chosen action quicker.

Hope this helps.

Regards,