Home – New Forums Marketing mastery Website: Show prices or not? Reply To: Website: Show prices or not?

Zava Design
  • Total posts: 1,463
Khalid Adam, post: 147829 wrote:
Middle end customers will not worry about price until you show it to them and as soon as you do it, better to have an extremely good reason to justify it before they mindset becomes that of a penny pincher- not overused and ambiguous words like “quality” or “Service”

Quite frankly, most visitors do not buy on their first visit. If they come back and buy based on price, the seller has not done a good job of differentiating themselves based on price, quality or total experience.

This is where a lead magnet comes into play so when they do return, they feel like they’re returning to an authority site that they can trust.
100% agree, and most good sales people will confirm this.

What you should be focusing on is generating leads from your site, getting users to contact you to ask you a question, or to get some free advice, or whatever call to action works best for you and your target audience. It is far easier to elicit an enquiry than a sale from a site. Obviously, you’re not asking them to commit to paying anything with an enquiry. If not, then you need to look at your calls to action, and why they are not working, way before you worry about whether or not to post your prices on your site.