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John Romaine, post: 148112 wrote:
The best thing any online business owner can do is focus on creating original, engaging, high quality content, and forgetting about trying to “satisfy” a search engine algorithm

SEO is short term.

Building your audience and brand is long term.
Hi John,
With respect, SEO is long term if implemented correctly.

IMHO, content is one key issue but if there is no plan to distribute it online, people will likely be wasting a lot of time writing and publishing it.

When it comes to online distribution nothing beats search engines. (With rare exceptions.)

Building a brand is important in marketing but brand searches account for less than 5% of how people find products or services online.