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I’m among the first to explore the potential for web distributed videos for clients but they are not universal panaceas.

Looking at view numbers of TV ads and corporate videos on YouTube seem to indicate that these are often the less valuable video formats.

If you embed a YouTube video in one of your own web pages AND if you employ SEO tactics on your site, you should be able to attract many more people to it from your site page than you will ever get from Google’s video search function.

If you are going to invest in online videos, the golden rule is make a video that addresses the problem(s) of a very specific target market. TV ads and corporate promo videos don’t usually do this.