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Hi Fiona,

Facebook ads have a very short lifespan.

I havent done PPC on fb since 2011 but back then I had to create new ad campaigns every few days to a week.

Everyone that wants to click on your ad will do so within a few days, after that you get lower click throughs and earn facebook less therefore your ad gets displayed less.

Modify the text, get a new picture and ceate a new ad. It’s some work but this is what I had to do.

Good Luck