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Fiona @opshoppers
  • Total posts: 29
worldly, post: 147140 wrote:
Hi Fiona,

Facebook ads have a very short lifespan.

I havent done PPC on fb since 2011 but back then I had to create new ad campaigns every few days to a week.

Everyone that wants to click on your ad will do so within a few days, after that you get lower click throughs and earn facebook less therefore your ad gets displayed less.

Modify the text, get a new picture and ceate a new ad. It’s some work but this is what I had to do.

Good Luck


Thanks Mitch. I have been creating and trialling different Facebook ads for about 6 months. Never had a problem until now. I had recently made 3 different ads, with different copy + images. All 3 campaigns have delivered a total of 0 likes. I find that quite confusing! :)