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Shaukat Adam Khalid
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An annual report is crucial for a business. They have a bigger budget than you think and the only reason they will give you business is the same reason you will give others business ie over delivery and giving them a perspective they never had.

Nothing to do with price or hours. The more you talk about motivation as to why they need the annual report, what they hope to get out of it, what they CAN get out of it but didn’t know, what would happen if it was not done properly or if it was done in a conventional manner, etc.

Invest 80% of your consultation time diagnosing the possibilities of turning and ordinary annual report into an extraordinary revenue enhancement and stealth marketing tool.

Do it right and you will not need to itemise or make a big proposal. They won’t see you as a writer but an alchemist (words that sell).