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John Romaine
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Shoot videos.

Being at the expo is great exposure and helps build credibility. Let people interact with your product, do short interviews if possible. Talk about your experiences. Use any positive feedback and capture it all on video.

Put those videos on your site and leverage the hell out of it.

And of course, get leads. (You might be able to do this by offering a free sample kit or something) – mail it out to them.