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JohnTranter
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They lost me on the first line : “the wisdom of your friends”; they’ve obviously never met my friends.

Seriously, I hope this turns out to be useful, it’s a great move by Facebook in my opinion. I think it may extend the social media marketing industry in a big way.
My one concern is how useful the data will be given how many people like ‘something’ in order to win ‘something else’

i.e. Hopefully it doesn’t mean hundreds more “Like my page for the chance to win an Ipad” adverts, which will render the search useless.