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Research is really important when starting any new business so…

Why not start with a check list that takes them through the steps to investigate and list their opposition and keywords to use for the best web presence.

(This will assist them with selecting a new business name and domain name.)

Then may be list 3 options for their choice of business name, domain etc.based on their research.

Follow that up by a business name check and availability, domain name check and availability and trademark check.

It would be a good exercise to do between lessons if your course takes place on more than one day.