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Shaukat Adam Khalid
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So it seems that SEOs see themselves as traffic drivers.

1. How can quality of traffic be established in the audit?

2. Do clients want traffic or customers and if it’s the latter, what are seo doing to bridge the gap? Should this not also be covered in the audit?

JohnW, post: 147971 wrote:
Hi Khalid,
To me a “performing website” is one that delivers targeted potential clients to the website. With SEO we are talking about using generic search results to attract them.

That is only half the job. The site needs to convert the visitors into action takers.
Regs,
JohnW