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JohnW
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Khalid Adam, post: 147984 wrote:
So it seems that SEOs see themselves as traffic drivers.

1. How can quality of traffic be established in the audit?

2. Do clients want traffic or customers and if it’s the latter, what are seo doing to bridge the gap? Should this not also be covered in the audit?
Hi Khalid,
As Aidan has said, this could be a long thread…

I’m assuming you posted your comment before you saw the one I posted above. I’m hoping that one answered your first questions.

As to your second, IMHO, a good SEO should be doing their best to educate clients to target potential customers, not simply increasing traffic to the site.

I would not necessarily include this in an audit report. My audit’s content would make it rather evident. I certainly would be talking with the client about this issue.
Regs,
JohnW