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You’ve kind of asked two questions in one there, so here come two answers (and I won’t charge you for either!).

Advice – there is a lot to be said for getting a reputation as an expert in your field. One way to do that is to offer advice. As a guideline, if a few minutes spent with Google could answer the question, then by answering it you are not harming your business. You should have clear ideas as to what constitutes “free consulting”, which you don’t want to do for every T, D or H (the D’s are the worst!) and what constitutes the kind of free advice you are happy to dole out.

Charging. You should be aiming to always charge the most that you possibly can. So certainly charge ad hoc customers more or, to phrase it in a more polite manner, offer your regular customers advantageous pricing.