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Michelle Johnson
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Hi tweeddrafting!
I have found it worthwhile to build trust and relationships with prospective clients through sharing information (my blog helps to build credibility), and I am not pushing any sales through this channel. However the list of contacts I have developed has helped to generate business.

Since you are from a local community you could join or start a network of other local businesses to share ideas etc. The more people know about what you are doing the better.

Hope this helps, or sparks some new ideas for you.

Michelle