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John Romaine
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Im no expert in PPC, but analytics and setting up goals is a piece of cake.

EDIT – I just went to the site in your signature. Is this the site you need help with? There are a few issues that I would sort out, the most notable is the fact that you’re pushing people to a contact form when they click on ORDER.

WHY???

Also, shouldn’t your video give an overview into what your business actually does? Rather than a screen tutorial about how to use your system?

Oh, and Id ditch that big banner up the top, its useless and its taking up too much real estate. It serves no purpose.