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Have you tried other targeted campaigns? Phobias, work problems etc. I am not a smoker but i have seen a hypnotherapist for a work related emotional problem, unfortunately is seems like I can’t be hypnotised though, :(

For your business I would think that targeted advertising would work the best, not only with smoking as many people have problems that could be helped but they don’t realise it until you point it out.

I have to agree with local newspapers, they really don’t pull in business, most people don’t even notice the ads. You might have to be more creative – group sessions or small seminars/talks perhaps.