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Congratulations, for you have entered the best Industry you could find.
House cleaning is very satisfying and can be rewarding providing you charge realistically. Work out your costs ( Including Insurance) and add a % profit to this.
You will probably come in at $ 35 + per hour.
Yes advertise locally then gradually extend to neghboring suburbs but try and keep it cost effective by reducing travelling.
Buy you chemicals in Bulk and try to get concentrates this way you save BIG $$$
I found advertising local pays off but may take a little time, so try and get some editorial (Free) promotion. Pay your local advertising 3 months in advance and ask for the BEST price. You will be surprised how much you can reduce your advertising.
So if you do exceptional work your phone will start ringing becausse your customers will spread the good news that your good.